I have 20 years’ experience as a business writer and communications professional.
Since 2014, I have specialised in large, complex, high-stakes communications. Typically, I shape the approach as well as write the content.
Change programme handbook – created a flexible, interactive format so that one document worked for over 10,000 employees with hundreds of different jobs
Global compliance procedure and workbook – wrote the standard operating procedure and workbook which managers across the world used to deliver compliant social media campaigns in a heavily-regulated industry
Website for patients, doctors and the pharmaceutical industry – wrote a clinical trials website which served three audiences with greatly different needs
Global report with detailed research findings – edited the report so that the key messages shone through and the detailed data was easy to understand
National report recommending a major policy change – delivered the evidence required by different audiences by engaging with stories and examples, and persuading using facts and figures
Delivery strategy for a major infrastructure programme – re-wrote the drafts produced by technical experts so the Treasury and Department for Transport could understand the strategy easily and use it to make decisions efficiently
Books for parents of disabled children and teenagers –
Speaker programme for a major infrastructure programme – set up the training programme and co-delivered it, coached dozens of speakers and developed a resource library so all the speakers could raise their standards
Speeches for national conferences – wrote speeches with intriguing concepts for the CEO and directors which were highly rated by conference audiences
Speeches for employee conferences – wrote and edited speeches by the CEOs, directors and managers so they were able to speak with confidence and connect with their people
Television interviews and panels – wrote the introductions, questions and research papers for the in-house television programmes at three global banking conferences which were watched by thousands of people every day
Speaker at live and virtual events –
My writing and presentations clients include:
AstraZeneca, BKL, Coty Professional Beauty, Crown Business Communications, Digitas, Duchenne UK, Epigeum, George P. Johnson Experience Marketing, Historic England, HS2, Investis, LEO Innovation Lab, London Stock Exchange, Macmillan Cancer Support, Network Rail, Network Rail Consulting, Peldon Rose, Publicis, SouthWest Trains and SWIFT
My projects last many months, and my clients often ask me to do multiple projects for them.