Write compellingly so you can connect and persuade
For: In-house and agency copywriters who write about multiple topics
Level: Foundation to intermediate
Time: 1 day (face-to-face or virtual courses)
Great copy hits the mark with its target audience. It captures their attention, convinces them and compels them to act.
Today, organisations want adaptable copywriters who can produce great copy on different topics across a wide range of different media.
On The Versatile Copywriter, your team will learn how to develop powerful ideas to deliver their message. They’ll discover how to adapt their writing style and tone so it fits their purpose, audience and medium.
They’ll learn the tricks-of-the-trade for every stage of their projects from initial brief to first draft to final proofread. So, they’ll be able to work efficiently as well write compellingly.
This course will be tailored to your organisation’s needs. It will focus on your most important audiences and messages, and use examples from your own communications.
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Your team will be able to:
- Produce clear, vivid copy that works for their target audience and your organisation
- Adapt their copywriting techniques to different audiences, topics and media
- Write more copy in less time with less stress
Content for The Versatile Copywriter
Developing their communication effectively
- Clarifying their purpose so they know what they’re really trying to achieve
- Analysing the needs of their target audience
- Developing a message that suits their medium and will appeal to their audience
- Creating a powerful idea that will deliver their message
Fitting the structure to the medium
- Considering the requirements of their chosen medium
- Choosing the best structure for their audience, topic and medium
Shaping their work compellingly
- Flagging down their target audience with an eye-catching headline
- Getting their audience to start reading with a powerful hook
- Developing a strong call-to-action that moves their audience from reading to doing
Writing engagingly
- Adopting their writing style that fits their message and audience
- Choosing vivid language that paints a picture in the minds of their target audience
- Incorporating rhetorical devices which increase the persuasiveness of their message
- Proofreading effectively to correct distracting mistakes
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Testimonials
“An excellent workshop and well worth attending. I am leaving with 5-7 key takeaways.”
“Really insightful. The course has opened my eyes to some simple tricks that can make a big difference.”
“This programme helped me feel empowered with better writing and editing tricks and tools.”
Participants, Leaders in Sport
“Margaret is engaging as a presenter and gave lots of practical, useful tips to improve my writing.”
“Great training – interactive and practical with tips and skills we can use straight away. Very tailored approach. I loved it!”
“Very helpful programme. It has given me the confidence to start writing more pieces in my role as I have been avoiding them for a long time.”
Participants, Legal Services Board
“Incredibly useful for old hands and new starters alike!
“Margaret is an exceptional communicator. I left enthused and full of ideas for improving how I write.”
“The course has challenged the way that I thought about and approached writing. It has led me to change the way I write so I’ll be able to write better, faster and more clearly.”
Participants, Resonance PR
Your training programme will include implementation resources and support to help your team make fast progress with their writing skills.
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My training is based on my 20 years’ experience as a business writer and communications professional.
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I’m based in London and work with clients
across the UK and internationally.
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If you’d like to have a chat about The Versatile Copywriter for your team, please send me a message.