Strengthen key relationships by flexing your tone of voice
For: Can be customised to managers, technical experts or administrators
Level: Foundation to intermediate
Time: ½ day (face-to-face or virtual courses)
The tone of voice in an email, letter or report can make or break your relationship with a client, colleague or key stakeholder.
So, it’s critical that your people have the tools they need to get it right.
On your Tone of Voice course, your team will have the space to think about tone in writing. They’ll see how they can build constructive relationships by flexing their tone for different audiences.
They’ll learn about your organisation’s own tone of voice. And they’ll practise applying it to typical communication scenarios.
Your course will be tailored to your organisation’s needs. It will focus on your most important issues and use exercises based on your own communications.
Your team will be able to:
- Use tone of voice to strengthen relationships with clients and colleagues
- Adjust their tone of voice to different people and different topics
- Write about sensitive issues without tipping over into emotional language
Content for Tone of Voice
Choosing the best tone for their communication
- Exploring different tones and their impact
- Understanding your organisation’s own tone of voice
- Using appropriate language, including avoiding ‘watch-out’ words and phrases
We will work together closely to develop the tone of voice guidance for your organisation.
Building constructive relationships through writing
You can select the topics that address the common challenges your team faces, such as:
- Recognising and managing unreasonable behaviour
- Acknowledging others’ perspective
- Being positive
- Explaining options thoroughly
- Handling contentious issues gracefully
- Generating enthusiasm for the things they value
- Quoting government policies and the law effectively
- Other challenges which you specify
Applying your tone of voice to typical scenarios
You can select the scenarios that repeatedly arise for your team, such as:
- Responding to emotional communications
- Responding to a long list of complaints
- Saying ‘no’ clearly and constructively
- Delivering bad or mixed news
- Saying ‘sorry’ when they’ve made a mistake
- Other scenarios which you specify
Testimonials
“Margaret is very knowledgeable and her training techniques are great. She didn’t put anyone on the spot and was clear and informative. She listened to what we had to say and answered everyone’s questions fully.”
“A really thought-provoking course which provides useful tips and tricks for upskilling my writing skills and getting the message across first time”
“The programme has provided me with a fresh perspective on how I can tackle difficult communications without growing frustrated and illustrating that to the receiver. I’m really happy that I took this course and look forward to improved communications.”
Participants, Rendall & Rittner
“Excellent course with lots of variety which helped to keep colleagues engaged. It gives them practical skills to take forward in their day-to-day roles.”
“Makes you think about what you are writing and how this is perceived by the reader”
“I thought the topics covered were useful and comprehensive. Margaret was very warm, friendly, knowledgeable and skilled. Her feedback was very helpful and useful for each of the exercises we carried out.
Participants, Marsden Building Society
Your training programme will include implementation resources and support to help your team make fast progress with their writing skills.
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My training is based on my 20 years’ experience as a business writer and communications professional.
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I’m based in London and work with clients
across the UK and internationally.
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If you’d like to have a chat about Tone of Voice for your team, please send me a message.