“You cannot bore people into buying your product. You can only interest them in buying it.” – David Ogilvy, the Father of Advertising
This is your challenge. It’s true when you’re selling your products or pitching your services. It’s true when you are sharing your point of view or recommending a new approach.
You have to engage your audience before you can persuade them. You need to win their attention and get them to start reading. Then, you need to move them from reading to doing with a strong call-to-action.
That’s tough in today’s noisy, busy world.
With one-to-one coaching sessions, you can learn how to write compelling copy that will appeal to the people you want to reach.
You’ll learn how to generate creative ideas using simple techniques and accessible tools so you don’t drain yourself dry.
You’ll develop a toolkit of tried-and-tested approaches, structures and writing styles so you can reliably produce engaging copy by your deadlines.
And you’ll discover how stories can help your audience connect to your key messages.
After your coaching sessions, you’ll be a strong, flexible and persuasive copywriter.
Your coaching sessions will draw upon my 20 years’ experience as a communications professional and copywriter:
Your coaching sessions will include:
I will help you to use the techniques from your coaching sessions in your work with:
We will use Zoom or Teams for your coaching sessions.
If you would like to share confidential documents with me, we can put a non-disclosure agreement (NDA) in place.
Your coaching can cover any of the following copywriting, creativity or storytelling skills:
Everyone needs a Margaret in their team! Margaret is an excellent teacher and coach, who can easily comprehend any difficult task and provide simple processes to produce exceptional copy.
Margaret’s approach was supportive and flexible to make sure I had the right tools to apply in practice. I’m very grateful for her time and encouragement.
Before working with Margaret, I had challenges around understanding how to make my outbound new business emails more persuasive. I wanted to learn how to make my emails stand out from the barrage of daily ‘spam’ my audience receives. I also lacked confidence in my writing style.
Using real working examples, Margaret was able to provide me with a set of simple tips and techniques that I could use in my daily writing. Over the course of three sessions, I was able to see how my skills were improving across a range of different writing scenarios.
Margaret was very patient, taking the time to understand what my challenges were. After each session, she would provide me with workable feedback notes which I still refer to almost daily.
I did copywriting coaching with Margaret with the aim of improving our initial outreach emails to potential targets for investment. Margaret’s techniques helped narrow down important details to highlight. The training focused on elements that builds trust, evidence our understanding of the targets’ businesses and ensure the recipient understands our desired outcome.
The results are noticeable as we are getting a lot more responses for an initial conversation. I would highly recommend this coaching to anyone looking to make their messaging more impactful.
If you’re looking for copywriting coaching for yourself or a member of your team, please send me a message.