Report Writing Masterclass

Produce a must-read report more quickly with less stress

For: Professionals who write reports for clients or senior colleagues

Level: Beginner to advanced

Time: 1 day (face-to-face or virtual)

Writing large, complex reports can be daunting. Typically, they take months of work and the combined effort of many people.

It can be easy to get lost in the weeds of multiple reviews and re-drafts. But there is a way to move forward.

Report Writing Masterclass can help your managers and technical specialists keep their reports on track. It’s designed and run by a veteran of many large complex projects, so it’s based on real-world experience.

Your team will learn techniques and tricks-of-the-trade for managing every stage of their project, from agreeing initial goals to obtaining final sign-off.

This course will be tailored to your organisation’s needs. It can be shaped for a diverse group of writers who work on different reports. Alternatively, it can focus on the needs of a single team producing a specific report.

Your team will be able to:

  • Write reports that help their clients or senior managers achieve their goals
  • Produce reports that their readers find appealing, interesting and persuasive
  • Reduce the strain on themselves and their managers by running their projects more smoothly

Content for Report Writing Masterclass

Beginning by thinking about their end-goal

  • Pinpointing the change they want to achieve with their report
  • Identifying their target audiences and mapping out what they currently feel, think and do
  • Defining the key message so they can persuade their readers

Shaping the reader experience

  • Considering how they want their report to look and feel
  • Outlining the structure so that it’s logical and easy-to-follow
  • Choosing a tone of voice that suits the relationship between them and their readers
  • Developing a call-to-action that moves their audience from reading to doing

Writing their drafts

  • Using clear, vivid language that readers find both understandable and interesting
  • Structuring persuasive arguments
  • Telling engaging stories through examples and case studies

Managing their project

  • Identifying stakeholders and reviewers so they can get their input early
  • Managing the contribution of people who are providing content and data
  • Collaborating effectively with designers and printers
  • Planning a timeline with deadlines for each stage
  • Implementing proper draft control and using collaborative tools

Learning options for Report Writing Masterclass

  • Training only
  • Combine with reviews of your people’s reports
  • Combine with coaching for individual team members
  • Combine with a consulting project to develop common standards, processes and tools for all your reports

My training is based on my 20 years’ experience as a business writer and communications professional.

Find out more

I’m based in London and work with clients
across the UK and internationally.

Find out more

If you’d like to have a chat about the Report Writing Masterclass for your team, please send me a message.