Produce a must-read report more quickly with less stress
For: Professionals who write reports for clients or senior colleagues
Level: Beginner to advanced
Time: 1 day (face-to-face or virtual)
Writing large, complex reports can be daunting. Typically, they take months of work and the combined effort of many people.
It can be easy to get lost in the weeds of multiple reviews and re-drafts. But there is a way to move forward.
Report Writing Masterclass can help your managers and technical specialists keep their reports on track. It’s designed and run by a veteran of many large complex projects, so it’s based on real-world experience.
Your team will learn techniques and tricks-of-the-trade for managing every stage of their project, from agreeing initial goals to obtaining final sign-off.
This course will be tailored to your organisation’s needs. It can be shaped for a diverse group of writers who work on different reports. Alternatively, it can focus on the needs of a single team producing a specific report.
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Your team will be able to:
- Write reports that help their clients or senior managers achieve their goals
- Produce reports that their readers find appealing, interesting and persuasive
- Reduce the strain on themselves and their managers by running their projects more smoothly
Content for Report Writing Masterclass
Beginning by thinking about their end-goal
- Pinpointing the change they want to achieve with their report
- Identifying their target audiences and mapping out what they currently feel, think and do
- Defining the key message so they can persuade their readers
Shaping the reader experience
- Considering how they want their report to look and feel
- Outlining the structure so that it’s logical and easy-to-follow
- Choosing a tone of voice that suits the relationship between them and their readers
- Developing a call-to-action that moves their audience from reading to doing
Writing their drafts
- Using clear, vivid language that readers find both understandable and interesting
- Structuring persuasive arguments
- Telling engaging stories through examples and case studies
Managing their project
- Identifying stakeholders and reviewers so they can get their input early
- Managing the contribution of people who are providing content and data
- Collaborating effectively with designers and printers
- Planning a timeline with deadlines for each stage
- Implementing proper draft control and using collaborative tools
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Testimonials
“Margaret designed a programme specifically around our team’s needs. We have loads to implement which will help us all.”
“Very good course. I enjoyed the practical element of the programme. I will be able to use in my work.”
“I have a better understanding of how to make my reports appealing and structured.”
Participant, City of London Corporation
“For any professional services business who produce reports for clients – stop. Put all your team on this tailored course. We did and are excited about the opportunities this new learning presents for our team and our clients.”
“First class content delivered in a user-friendly way. So many useful (and many of them simple) techniques to use in the future. Wish I’d attended this earlier in my career!”
“An informative and valuable course that will benefit the company with tangible improvements.”
Participants, SLC Consulting
“Thoroughly enjoyed the programme, pitched at the right level. Picked up so many tips to improve the quality and impact of my report writing.”
“Amazing opportunity to gain insight into how to structure writing and improve your reports.”
“I liked that the course was specifically tailored to our organisation and Margaret had done a lot of prior research to understand our work.”
Participants, The Company Chemists Association (CCA)
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Your training programme will include implementation resources and support to help your team make fast progress with their writing skills.
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My training is based on my 20 years’ experience as a business writer and communications professional.
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I’m based in London and work with clients
across the UK and internationally.
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If you’d like to have a chat about the Report Writing Masterclass for your team, please send me a message.