Telling Stories that Get Results

Command attention and deliver your message using stories

For: Professionals who use stories to engage and persuade in their presentations or writing

Level: Beginner to intermediate

Time: ½ – 1 day (face-to-face or virtual courses)

The human brain is hard-wired for stories. So, when you tell a story, people will listen – if you tell it well.

On Telling Stories that Get Results, your team will discover how to shape stories that have all the essential elements and none of the dross.

They’ll explore how they can source stories from their own experience and the wider world. And they’ll discover how to tell stories compellingly in person and in writing.

Your team will write and tell stories during the course so they can practise what they learn straight away.

This course will be tailored to your organisation. We’ll use exercises based on your real work so that the course is relevant and practical for your team.

Your team will be able to:

  • Understand how stories can help them to capture their audience’s attention
  • Develop stories that get their message across compellingly
  • Choose the right story for their audience, occasion and medium

Content for Telling Stories that Get Results

Depending on your team’s needs, you can choose from the following content:

Understanding why people tell stories

  • Exploring the role of stories in our lives and work
  • Embedding their values into their story
  • Finding good stories from their own experience and the wider world
  • Building a bank of stories for their professional life
  • Selecting the right story for their audience and the occasion

Shaping compelling stories

  • Understanding the essential elements of a story
  • Shaping their story from a captivating beginning to a satisfying end
  • Using vivid details to bring their story to life
  • Incorporating data in their stories
  • Adding a kicker to make their audience think
  • Bridging from their story to their message so their audience gets the key take-aways

Building over-arching narratives

  • Using over-arching narratives in pitches, reports and other communications
  • Catching their audience’s attention with their headline
  • Moving them from reading to doing with their call-to-action

Delivering your stories in person

  • Delivering their story in person during presentations or meetings
  • Delivering stories with other speakers in joint presentations, such as pitches
  • Using props to enhance their story

Writing stories for corporate communications

  • Writing their story for reports, newsletters, press releases etc
  • Flexing their stories for different media, such as case studies

Learning options for Telling Stories that Get Results

  • Training only
  • Combine with reviews of your people’s stories
  • Combine with coaching for individual team members
  • Combine with a consulting project to develop common standards, processes and tools for your story-telling

Your training programme will include implementation resources and support to help your team make fast progress with their writing skills.

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“The course allowed me to gain confidence in learning to flex my own style versus just using existing templates.”

“It was helpful to frame presentations as stories and get into that mindset. Also, it was good to understand why stories work and their value.”

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Participants, Sense London

My training is based on my 20 years’ experience as a business writer and communications professional.

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I’m based in London and work with clients
across the UK and internationally.

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If you’d like to have a chat about Telling Stories that Get Results for your team, please send me a message.