Business writing training

Give your people the tools they need to transform their business writing

Too often, people get stuck in their writing.

 

They use the same rigid approach for every audience. They rely on stock phrases. They fall into habits which make writing difficult and time-consuming. And they always get feedback from the same people.

 

So, at most, they only ever make incremental improvements.

 

With 20 years’ experience as a copywriter, I can show your people how to transform their writing with best practice techniques and tricks-of-the-trade. I run training courses for senior managers, professional specialists, marketing people and operational staff.

For teams working on a project or towards a goal – bespoke courses

Your teams can make significant progress in one day on a workshop or course, for example:

 

  • Target Audience Workshop – Understanding the people you write for and shaping communications that work for them
  • Message Development Workshop – Shaping core messages and developing resources so they can be communicated consistently
  • Opinion Piece Writing Course – Increasing the visibility of your organisation within your industry by writing articles that build your brand
  • Report Writing Course – Communicating important and complex messages to a wide range of people with different needs

 

The bespoke content will focus on the particular challenges of your team’s project. And the exercises will build the skills they need to meet their specific goals.

 

Teams can bring drafts of their writing with them so I can give them feedback. Then, they can implement what they’re learning straight away.

 

Your team will leave their course with a deeper understanding of their common goals and shared working practices. They’ll be able to review each other’s work constructively – and this will enable them to produce better writing with less stress.

For groups of individuals who want to improve their skills – tailored courses

Your people will be able to advance their skills rapidly on a tailored course, for example:

 

  • Copywriting – How to write persuasively without doing the hard-sell
  • Business Writing Fundamentals – How to communicate your ideas and information professionally
  • Operational Report Writing – How to structure and write reports so they inform and persuade
  • Writing Clearly Without Dumbing Down – How experts can communicate effectively with non-experts
  • Minute-taking – How to take notes and produce minutes for important meetings
  • Grammar and Punctuation (1/2 day) – How to avoid the mistakes which can reduce your credibility
  • Presentation Skills Bite Size (60-90 minutes) – How to deliver a professional presentation when you’ve not given one before

 

When they’re back at their desks, your people will be able to use the practical techniques they’ve learnt to produce excellent communications themselves.

 

These courses are essentially off-the-shelf – but can be tailored to your company with examples from your own materials.

 

If you would want to help your people communicate more effectively, please contact me on:

07966 146 928

margaret@margaretwebster.co.uk

 

You can tell me about your goals and requirements. And, of course, there’s no obligation on you to proceed.

Testimonials
We wanted to help our teams improve their writing skills in order to produce polished, professional business writing. Margaret’s course focused on the essential skills for writing clearly and effectively whatever the format. It was an excellent and well-received course which created a buzz in the office.

 

Margaret was seen by the participants as someone who not only knew the subject in depth but was an extremely personable and engaging trainer.
Dominic Rust, HR Business Partner, Capgemini (Sogeti) Ireland
We asked Margaret to run a workshop to improve the writing skills of team members working across IPSE. Everyone who attended communicated with members and clients but in different styles and for different purposes.

 

Margaret quickly got our group producing representative members profiles, imagining their lifestyles and how we could frame our language and communication to appeal to these members. Through the use of the profiles, we were able to work together to explore how we currently engage with members and how we could communicate more clearly, concisely and compellingly.

 

The workshop was not only an interesting and fun experience, it has also had a lasting and positive impact on our member communications. We were so pleased with the results that we have asked Margaret to continue working with IPSE on a one-to-one coaching basis with key members of staff.
Corinne Stuart, Head of Sales, IPSE
Margaret ran an op-ed writing training course for us at GPJ. The one-day course was inspirational.

 

We had people on the course with different levels of experience, but there was something for everyone to learn, take away and put into practice. It was a perfect balance of practical and theoretical approaches.

 

The result was a more confident and skilled team.
Jonathan McCallum, Chief Strategy Officer, George P. Johnson Experience Marketing