Communicate effectively with both experts and non-experts
For: Technical experts from senior to junior levels
Level: Foundation to intermediate
Time: 1 day (face-to-face or virtual courses)
Expert to non-expert writing is one of the most challenging forms of communication.
Experts can find it difficult to imagine just how little others know about their specialism – sometimes not even basic concepts or common terms.
Writing Clearly Without Dumbing Down has been specifically designed for technical experts who need to write to non-expert clients and colleagues. Solicitors, accountants, tax consultants, surveyors, engineers, programme managers and other specialists will find it practical and helpful.
On the course, your team will learn how to see past their own body of knowledge and consider how matters look to their clients and colleagues. They’ll learn techniques for producing clear explanations without over-simplifying their message or patronising their reader.
Then, they’ll have the skills to make recommendations and share their knowledge with the people who need them.
Your team will be able to:
- Write clear reports and recommendations which work for their clients, senior managers and colleagues
- Spend less time verbally explaining their written recommendations
- Develop a shared writing process so they can review each other’s writing constructively
Content for Writing Clearly Without Dumbing Down
Working out what to say
- Clarifying their purpose
- Analysing readers’ needs, including the different needs of multiple readers
- Developing their message
Giving a professional opinion
- Explaining options thoroughly
- Giving advice clearly
- Handling contentious issues sensitively
Writing persuasively
- Using logical structures to make their argument
- Opening by capturing their audience’s attention
- Closing with a compelling call-to-action
Writing clearly
- Using plain English effectively
- Using technical terms appropriately
- Laying out text so that it’s easy and pleasant to read
Learning options for Writing Clearly Without Dumbing Down
- Training only
- Combine with reviews of your people’s writing
- Combine with coaching for individual team members
- Combine with a consulting project to develop common standards, processes and tools for all your communications
Your training programme will include implementation resources and support to help your team make fast progress with their writing skills.
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My training is based on my 20 years’ experience as a business writer and communications professional.
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I’m based in London and work with clients
across the UK and internationally.
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If you’d like to have a chat about Writing Clearly Without Dumbing Down for your team, please send me a message.