Create communications that resonate with your target audience
Communications professionals have a lot to think about when they’re writing – the topic they’re writing about, the brand guidelines and the requirements of different media.
So, it’s no wonder that the needs, tastes and behaviour of different customers, employees and stakeholders sometimes just gets a cursory glance.
This course gives participants the opportunity to think deeply about your audiences. What are they like? What role does your organisation play in their lives or businesses? What do they want from you? How do they feel when they read your communications? And what is the best way for you to communicate with them?
Participants will develop tools that they can use in their work – specifically, the audience profile, audience portrait and tone of voice guide. They’ll also be able to practise their writing and receive feedback on their drafts.
This course can be adapted to the specific needs of your team so they can focus on their real projects and challenges. A reasonable design fee will be added to the cost of the course if you choose this option.