Writing Online Content That People Will Actually Read

Get found and read by your target audience


1 day

The internet is now the go-to resource for almost everyone who needs to find information or solve a problem.  


So, every business – and every communications professional – need to be able to produce online content that fits the needs of people reading on computers, laptops and smartphones. 


On this practical course, participants will learn how people read screens differently to the way they consume paper-based media.  


They’ll develop writing techniques that suit these low-attention, quick-clicking media. And they’ll practise producing content in all the key formats. 

Participants will be able to:


  • improve the quality of their online content so it works better for their target audience 
  • incorporate simple SEO practices so that their content is more likely to get found in searches 
  • write different types of online content with confidence

Getting the fundamentals right 

  • Understanding how people read on screens  
  • Using layouts that are a pleasure to read 
  • Crafting headlines that attract their target audience 
  • Creating openings that get people to start reading 
  • Writing vivid, clear copy that keep people reading

SEO basics 

  • Learning the fundamentals so they can improve the optimisation of your website or blog 
  • Staying up-to-date with SEO practices using reliable sources

Key formats for online content 

  • Website pages – home, about, product pages and contact page 
  • Landing pages for promotions 
  • Blog posts 
  • Social media posts

Participants will practise writing different types of online content and receive feedback during the course. 

Tailored version

This course can be adapted to the specific needs of your team so they can focus on their real projects and challenges. A reasonable design fee will be added to the cost of the course if you choose this option.

Find out more

If you’d like to have a chat about Writing Online Content That People Will Actually Read for your team, please send me a message.