Writing Blog Posts that Get People Talking

Increase your visibility with brand-building blog posts


½ – 1 day

Even in today’s noisy world, there are some voices that command attention. 


Typically, they’re the writers whose blogs are interesting and enjoyable to read, as well as useful and informative. 


On this stimulating course, participants will learn how to write blog posts that people want to read and share. They’ll learn how to construct arguments that persuade and tell stories that capture hearts and change minds. 

Participants will be able to:


  • draft their first blog post and outline other posts during the course
  • raise their profile with clients and prospects by writing compelling blog posts
  • produce blog posts that support their organisations’ over-arching messages and brand

Working out what to write 

  • Clarifying their overall objectives 
  • Identifying the needs, interests and concerns of their target audience 
  • Planning their message so their posts are really worth reading 
  • Developing a tone of voice that suits them and their audience 
  • Generating ideas easily
  • Writing their drafts efficiently

Writing clearly and vividly

  • Writing lively copy
  • Using a skim-readable layout  
  • Choosing the right words 
  • Crafting attention-grabbing headlines and sub-headings
  • Opening with a punch 
  • Making their writing flow
  • Finishing with a kick 

Writing arguments

  • Understanding how arguments work 
  • Structuring persuasive arguments with tried-and-tested templates

Writing stories

  • Understanding why stories matter 
  • Constructing compelling stories by using the components of a story effectively

Participants will work on their own blog posts throughout the whole course. They’ll draft at least one post and begin others. And they’ll receive feedback on their drafts so they can develop posts quickly. 

Tailored version

This course can be adapted to the specific needs of your team so they can focus on their real projects and challenges. A reasonable design fee will be added to the cost of the course if you choose this option.

Find out more

If you’d like to have a chat about Writing Blog Posts that Get People Talking for your team, please send me a message.