Margaret Webster – freelance copywriter, trainer and coach
Margaret Webster
Freelance copywriter
Business writing trainer and coach
My approach
I believe that people will only read communications which are:

Producing compelling communications

As a copywriter, I have used this approach to write successfully for diverse audiences ranging from senior executives to patients with serious medical conditions.


My copy has helped organisations to launch new businesses, respond to increased competition, persuade key decision makers, involve employees in major changes and provide support to people in distress.


As a trainer and coach, I help my clients to tackle business problems by improving the writing and presenting skills of their people.


I show their people how to craft communications that are relevant, clear and vivid for their target audiences.  And I share practical techniques and tools with them so they can quickly improve their business writing, copywriting or public speaking.

Key facts 


  • 20 years’ experience as a professional copywriter
  • Focused on business problems 
  • Copywriter who specialises in large complex communications projects
  • Trainer for multiple organisations in the UK and internationally
  • Coach to senior executives, entrepreneurs, technical experts and other copywriters

Corporate communications – reports, pitches, strategies, recruitment brochures and briefing papers


Internal communications – handbooks for change programmes, compliance procedures and workbooks, guidebooks, presentations and magazine articles


Marketing communications – brochures, prospectuses, press releases, factsheets, advertorials and print advertisements


Speeches and presentations – speeches and presentations for CEOs, directors, senior managers and technical specialists


Online communications – websites, intranets and e-newsletters


Multimedia communications – television scripts, video scripts and radio ads


Bespoke courses  – designed to meet your specific requirements


Business writing courses – Fundamentals, Writing Clearly, Report Writing, Operational Reports and Minute-taking


Copywriting courses  – Fundamentals, Writing for Different Media, Online Content, Blogging and Target Audience Workshop


Foundation courses  – Grammar & Punctuation, Proofreading and Note-taking


Presenting courses  – New Speakers, Presenting in Meetings and Speechwriting


Creativity courses  – Mindfulness for Creativity


Tailored sessions – copywriting, business writing, report writing, speech & presentation writing and write-your-own-website (for entrepreneurs)


Alzheimer’s Society, Argent, AstraZeneca, Bank of America, BKL, Capgemini (Sogeti) Ireland, Cardiff University, Coty Professional Beauty, Digitas LBI, DMH Stallard, Duchenne UK, English Football League, Federation of Small Businesses (FSB), FleishmanHillard Fishburn, George P. Johnson Experience Marketing, Guinness Partnership, High Speed Two (HS2) Ltd, IKEA Foundation, Leaders in Sport, LEO Innovation Lab, London Stock Exchange, Macmillan Cancer Support, Mayer Brown, MHP Communications, National Council for Voluntary Organisations, Network Rail, Network Rail Consulting, Office for Nuclear Regulation, Peldon Rose, Rathbone Investment Management, Royal Borough of Kensington and Chelsea, Royal Society of Biology, Shearman & Sterling, SouthWest Trains, SWIFT, The Association of Independent Professionals and the Self Employed (IPSE), The Association of Teachers and Lecturers (ATL), The Crowd & I and many others

business writing coaching

You can find examples of my work and recommendations

from my clients on my LinkedIn profile.

My LinkedIn profile

Find out more

If you’re looking for someone to write your communications or train your people so they can develop their writing skills, please send me a message.