Margaret Webster – freelance copywriter, trainer and coach
Margaret Webster
Freelance copywriter
Business writing trainer and coach
My approach
I believe that people will only read communications which are:

Producing compelling communications

As a copywriter, I have used this approach to write successfully for diverse audiences ranging from senior executives to patients with serious medical conditions.

 

My copy has helped organisations to launch new businesses, respond to increased competition, persuade key decision makers, involve employees in major changes and provide support to people in distress.

 

As a trainer and coach, I help my clients to tackle business problems by improving the writing and presenting skills of their people.

 

I show their people how to craft communications that are relevant, clear and vivid for their target audiences.  And I share practical techniques and tools with them so they can quickly improve their business writing, copywriting or public speaking.

Key facts 

 

  • 20 years’ experience as a professional copywriter
  • Focused on business problems 
  • Copywriter who specialises in large complex communications projects
  • Trainer at the Chartered Institute of Public Relations and directly for multiple organisations
  • Coach to senior executives, entrepreneurs, technical experts and other copywriters
Experience
Copywriting

Corporate communications – reports, pitches, strategies, recruitment brochures and briefing papers

 

Internal communications – handbooks for change programmes, compliance procedures and workbooks, guidebooks, presentations and magazine articles

 

Marketing communications – brochures, prospectuses, press releases, factsheets, advertorials and print advertisements

 

Speeches and presentations – speeches and presentations for CEOs, directors, senior managers and technical specialists

 

Online communications – websites, intranets and e-newsletters

 

Multimedia communications – television scripts, video scripts and radio ads

Training

Bespoke courses  – designed to meet your specific requirements

 

Business writing courses – Fundamentals, Writing Clearly, Report Writing, Operational Reports and Minute-taking

 

Copywriting courses  – Fundamentals, Writing for Different Media, Online Content, Blogging and Target Audience Workshop

 

Foundation courses  – Grammar & Punctuation, Proofreading and Note-taking

 

Presenting courses  – New Speakers, Presenting in Meetings and Speechwriting

 

Creativity courses  – Mindfulness for Creativity

Coaching

Tailored sessions – copywriting, business writing, report writing, speech & presentation writing and write-your-own-website (for entrepreneurs)

Clients and partners
Clients

Argent, AstraZeneca, BKL, Capgemini (Sogeti) Ireland, Cardiff University, Coty Professional Beauty, DMH Stallard, Duchenne UK, Federation of Small Businesses (FSB), FleishmanHillard Fishburn, George P. Johnson Experience Marketing, Guinness Partnership, High Speed Two (HS2) Ltd, IKEA Foundation, LEO Innovation Lab, London Stock Exchange, Macmillan Cancer Support, Mayer Brown, Network Rail, Network Rail Consulting, Peldon Rose, Rathbone Investment Management, Royal Borough of Kensington and Chelsea, Shearman & Sterling, SouthWest Trains, SWIFT, The Association of Independent Professionals and the Self Employed (IPSE), The Association of Teachers and Lecturers (ATL), The Crowd & I and many others

Agency partners

ABA Design, Crown Business Communications, Demographik, Digitas LBI, Evolution Creative Communications, George P. Johnson Experience Marketing, Glazer Business & Brand Consultants, Hive Consultancy, Investis, Publicis, Top Left Design and many others

Training and coaching partners

Chartered Institute of Public Relations – Mastering the Art of Copywriting, Writing for Impact and Creativity, Grammar and Proofreading Skills and in-house courses about copywriting

 

Savage Communications – in-house courses about business writing

business writing coaching

You can find examples of my work and recommendations

from my clients on my LinkedIn profile.

My LinkedIn profile

Find out more

If you’re looking for someone to write your communications or train your people so they can develop their writing skills, please send me a message.