As a copywriter, I have used this approach to write successfully for diverse audiences ranging from senior executives to patients with serious medical conditions.
My copy has helped organisations to launch new businesses, respond to increased competition, persuade key decision makers, involve employees in major changes and provide support to people in distress.
As a trainer and coach, I help my clients to tackle business problems by improving the writing and presenting skills of their people.
I show their people how to craft communications that are relevant, clear and vivid for their target audiences. And I share practical techniques and tools with them so they can quickly improve their business writing, copywriting or public speaking.
Corporate communications – reports, pitches, strategies, recruitment brochures and briefing papers
Internal communications – handbooks for change programmes, compliance procedures and workbooks, guidebooks, presentations and magazine articles
Marketing communications – brochures, prospectuses, press releases, factsheets, advertorials and print advertisements
Speeches and presentations – speeches and presentations for CEOs, directors, senior managers and technical specialists
Online communications – websites, intranets and e-newsletters
Multimedia communications – television scripts, video scripts and radio ads
Bespoke courses – designed to meet your specific requirements
Business writing courses – Fundamentals, Writing Clearly, Report Writing, Operational Reports and Minute-taking
Copywriting courses – Fundamentals, Writing for Different Media, Online Content, Blogging and Target Audience Workshop
Foundation courses – Grammar & Punctuation, Proofreading and Note-taking
Presenting courses – New Speakers, Presenting in Meetings and Speechwriting
Creativity courses – Mindfulness for Creativity
Tailored sessions – copywriting, business writing, report writing, speech & presentation writing and write-your-own-website (for entrepreneurs)
Argent, AstraZeneca, BKL, Capgemini (Sogeti) Ireland, Cardiff University, Coty Professional Beauty, DMH Stallard, Duchenne UK, Federation of Small Businesses (FSB), FleishmanHillard Fishburn, George P. Johnson Experience Marketing, Guinness Partnership, High Speed Two (HS2) Ltd, IKEA Foundation, LEO Innovation Lab, London Stock Exchange, Macmillan Cancer Support, Mayer Brown, Network Rail, Network Rail Consulting, Peldon Rose, Rathbone Investment Management, Royal Borough of Kensington and Chelsea, SouthWest Trains, SWIFT, The Association of Independent Professionals and the Self Employed (IPSE), The Association of Teachers and Lecturers (ATL), The Crowd & I and many others
ABA Design, Crown Business Communications, Demographik, Digitas LBI, Evolution Creative Communications, George P. Johnson Experience Marketing, Glazer Business & Brand Consultants, Hive Consultancy, Investis, Publicis, Top Left Design and many others