The Versatile Copywriter: Writing for Different Media

Communicate your message effectively in any medium

 

1 day

Communications professionals are confronted with an almost overwhelming choice of media – from websites to videos, from magazines to email, from podcasts to posters. 

 

So, they need a process for efficiently producing communications for multiple channels. 

 

Designed and run by a copywriter who has written for dozens of different media, this course gives participants the tools they need to analyse media and write communications that appeal to their audience.

Participants will be able to:

 

  • communicate with a wider audience by effectively using multiple media 
  • begin using new media with confidence 
  • adapt communications designed for one medium so they work for other media

Analysing their media

  • Asking the five questions that reveal what works and doesn’t work for every medium 
  • Exploring the requirements for major groups of media – online, print, audio, visual, video and face-to-face

Developing their communication effectively 

  • Clarifying their goal so they know what they’re really trying to achieve 
  • Analysing the needs of their target audience 
  • Developing a message that suits their medium and will appeal to their audience 
  • Choosing a tone of voice that fits their chosen medium

Using best writing practices in all their communications 

  • Flagging down their target audience with eye-catching headlines
  • Capturing their audience’s attention with powerful openings 
  • Structuring their message so it’s logical and easy to follow  
  • Using plain English that’s clear and understandable 
  • Choosing vivid language that paints a picture in the minds of their target audience  
  • Incorporating rhetorical devices which increase the persuasiveness of your message 
  • Developing a call to action that moves their audience from ‘intending’ to ‘doing’

Participants will get plenty of practice writing for different media during the course. 

Tailored version

This course can be adapted to the specific needs of your team so they can focus on their real projects and challenges. A reasonable design fee will be added to the cost of the course if you choose this option.

Find out more

If you’d like to have a chat about The Versatile Copywriter: Writing for Different Media for your team, please send me a message.