Business writing coaching
When you need to write something important – a major report, a speech or the website for your business – you need someone who can show you how to communicate your message persuasively and efficiently.
Or, if the daily writing requirements of your job – like operational reports, client correspondence or project recommendations – are wearing you down, you need someone who can help you tackle the problems that are holding you back.
With 20 years’ experience as a copywriter, I can show you how to write better, faster and more easily.
Tailored coaching so you can make targeted improvements in your writing
Your coaching session will be designed to help you achieve your specific goals. We’ll work together on your writing style so you can increase the impact of your communications.
We’ll use tried-and-tested techniques for capturing readers’ attention, honing your messaging and improving clarity.
Your coaching session will focus on the particular type of writing you do, for example:
- Copywriting coaching – for marketing and corporate communications professionals
- Business writing coaching – for professionals of all levels, including specialists and senior executives
- Report writing coaching – for managers and technical experts
- Speechwriting and presentation skills coaching – for people giving internal and external presentations
- Write-your-own-website coaching – for entrepreneurs
If you need something different, just let me know. I can outline a coaching session that meets your specific requirements.
Resources for your work
You’ll receive:
- An analysis of your writing – feedback on your strengths and areas for development based on my review of your writing
- Bespoke content – personalised recommendations so you can make specific changes to your writing style
- Bespoke workbook – with all the coaching materials, additional resources and pages for your own notes
Testimonials
I had been delivering speeches for over two decades but had not received any formal guidance or development.
Margaret was excellent in coaching me in a structured approach — both from a content perspective and also on delivery and engagement. She is excellent at interpreting and disseminating technical detail and converting it to on-message delivery for specific audiences.
My style, confidence and, in turn, positive feedback has increased thanks to her guidance and advice.
Will Bentley, Programme Controls Director, High Speed Two (HS2) Ltd
Margaret is the type of communications expert that you want to have by your side when you need a supportive and knowledgeable partner. Her style is gentle and warm. But she is also professional, focused and highly competent, like that member of your team whom you trust with your toughest assignments.
If you want somebody to coach you so you can improve your writing skills and produce better communications, I could not recommend Margaret highly enough.
Mariano Tufro, Founder & Director, Leadership Minds
After being given a marketing and copywriting role at BKL, I was keen to build on my existing writing experience. I knew Margaret from her own work with BKL and was confident she would help me to develop my persuasive writing skills.
‘Friendly and professional’ may seem like a stock phrase but it sums up the coaching that Margaret gave me. Across a series of one-to-one sessions, I learnt about shaping the message for the target audience, writing headlines and highlighting benefits.
I now use these techniques in marketing communications for BKL, such as web pages, newsletters and press releases. I’m grateful to Margaret for her comprehensive guidance, which has impressed my colleagues too.
David Goldstein, Marketing and Copywriting Assistant, BKL